UGC That Engages and Converts for Sports Nutrition Brands

One simple reason applies across many industries: UGC shows your potential customer REAL use cases for your product. And by real use cases we mean addressing pains and gains, highlighting what sets you apart from your competition, tackling frequently asked questions from your audience, communicating potential offers…

All the conversations that typically happen between your brand’s users are reflected in your UGC. It’s just like traditional word-of-mouth, but within the digital ecosystem.

This means that UGC is a type of content your audience perceives as more trustworthy and authentic than conventional brand content. It has a higher likelihood of driving sales.

And it’s not just us saying this—there are studies to back it up:

“92% of consumers consider word of mouth and brand recommendations to be the most influential factors in their purchase decision.” Nielsen. Nielsen.

1. Ideate the UGC content: This step involves deciding which product attributes you want to highlight, identifying the target audience for the video or UGC campaign, drafting the script with various hook and CTA options, selecting the setting, and defining how the creator will interact with it. As you can see, this single phase can be subdivided into many tasks.

2. Identify a skilled content creator: It’s crucial that the creator resembles the target audience of your campaign and marketing objectives. This helps the audience feel identified with the content, perceiving it as tailored specifically for them. In other words, it will be easier for them to take the desired action (purchase, sign up on your website, download an app, etc.). Apart from lookalikes, you should also evaluate the creator’s ability to convey everything outlined in the previous step.

3. Write a clear brief: The first two steps are pointless if you can’t clearly articulate everything you need in the UGC (whether photo or video). Be concise about the objectives and key instructions for the asset to be created. Any secondary but relevant information can be included in an appendix. This way, you avoid confusing the creator with contradictory or misprioritised messages.

4. Provide the right feedback: At Alteraction, we always reserve at least one round of feedback with creators because their first output is rarely exactly what we or the brand envisioned. (Or as the brand has asked us). We take care to moderate the tone of this feedback and provide clear instructions for the revisions needed, ensuring the creator remains motivated and engaged. Both our brands and creators are always 100% ready to produce new UGC, so the method works, and all parties deliver professional and satisfactory results.

5. Publish with paid investment: UGC is a high-performing content format that gains even greater traction when promoted. Depending on your paid media objectives, the UGC should include variations to allow the performance algorithms of social media platforms to identify and optimise the best-performing versions for your campaign. Only this approach will ensure the highest possible return on your investment.

1. A detailed brief from your brand: We need you to share your expertise —about your product, your industry, and your customers. By combining your insights with ours, both parties will be better equipped to create the perfect content that resonates with your audience and drives sales.

2. Trial and error: Often, the best approach to content isn’t immediately clear, or there are many potential angles. For example, an electrolyte drink can be equally useful for someone training for their first half marathon as for someone in a bulking phase, lifting heavy weights. In both cases, the product is the same, but the content creation will be completely different.

3. Quantitative and qualitative data analysis: We evaluate which content performed best, identify areas for improvement, and use these insights to refine future UGC. After a few months of creating UGC with Alteraction, you’ll have valuable learnings about your content and the various approaches we explore—be it product attributes, buyer persona motivations, or more.

At Alteraction, we specialise in UGC. We have a dedicated team for every stage of content creation, ensuring you receive a highly polished product—far superior to what UGC platforms can provide.

We also provide full legal protection, so the UGC you commission from us is exclusively yours. This eliminates any additional concerns you might face if you manage UGC in-house or work with a smaller agency.

👉 Why do brands choose us? 👉 The main reason, beyond the quality of the content, is that we allow brands to be involved at whatever level they prefer.

Some brands choose to participate in every stage of the process, others only during feedback rounds, and long-term clients trust us 100%, only reviewing the final results.

If you’re looking for UGC for your digital marketing strategy, leave it to us. Fill out the form below, and we’ll get in touch with you.