{"id":4815,"date":"2024-11-06T16:11:50","date_gmt":"2024-11-06T16:11:50","guid":{"rendered":"https:\/\/alteraction.es\/what-you-need-to-know-before-hiring-a-ugc-agency\/"},"modified":"2025-04-15T07:51:46","modified_gmt":"2025-04-15T07:51:46","slug":"what-you-need-to-know-before-hiring-a-ugc-agency","status":"publish","type":"post","link":"https:\/\/alteraction.es\/en\/blog\/what-you-need-to-know-before-hiring-a-ugc-agency\/","title":{"rendered":"What You Need to Know Before Hiring a UGC Agency."},"content":{"rendered":"

[vc_row][vc_column column_width_use_pixel=”yes” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″ uncode_shortcode_id=”197729″ column_width_pixel=”860″][vc_column_text uncode_shortcode_id=”133585″]If you\u2019ve made it this far, it\u2019s because you want to incorporate UGC (User Generated Content) into your digital strategy. A specialized UGC agency is more than just a \u201cUGC video platform\u201d<\/b> and we\u2019re here to explain why you need one, not the other.[\/vc_column_text][vc_custom_heading text_color=”accent” text_size=”h3″ uncode_shortcode_id=”133800″ text_color_type=”uncode-palette”]Step 1: Understand the UGC Market[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”567568″]There are already many well-known brands using UGC across every sector you can imagine.<\/p>\n

Zalando, H&M, and others constantly use it on their social media (here\u2019s an example<\/a>), Ikea uses it to drive sales by showcasing real product use on their website (another example<\/a>), and even the Guggenheim has a #myguggenheimbilbao section with visitor photos.<\/p>\n

In short, UGC isn\u2019t something new making its way into Spain.<\/p>\n

In fact, if TikTok has seen massive growth over the years, it\u2019s due to the UGC experience it offers: no more brands constantly talking about their products, now it\u2019s time for people to talk about the products they love, indirectly promoting the brand.<\/b><\/p>\n

Do All Types of UGC Work?<\/p>\n

No, and here\u2019s why, with an example: imagine someone you know recommends a restaurant and talks about their great experience. If you knew that person was getting a commission from the restaurant, their recommendation would obviously hold less value. Much less value.<\/p>\n

When a UGC platform sells you video packs, it\u2019s likely the same thing happens.<\/p>\n

If the content hasn\u2019t been thoughtfully planned by the team and the person creating it, the end user will clearly recognize the brand\u2019s commercial intent<\/b>. \u201cThey\u2019re trying to sell me something again,\u201d they think, and keep scrolling.<\/p>\n

When UGC loses its native content feel, the associated metrics (both in digital advertising and ecommerce) perform worse.[\/vc_column_text][vc_custom_heading text_color=”accent” text_size=”h3″ uncode_shortcode_id=”208899″ text_color_type=”uncode-palette”]Step 2: Don\u2019t Buy Video Packs from UGC Platforms[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”172894″]For UGC to be effective, it must be created by the buyer personas of each brand. That is, by the profiles that represent the majority of the brand\u2019s revenue. Can you imagine if Airbnb created UGC with 100% backpacker profiles or 100% luxury profiles? Since these profiles don\u2019t align with the brand\u2019s buyer personas, the content wouldn\u2019t work. This is what we aim to avoid at Alteraction, our agency specialized in UGC. That\u2019s why\u2026<\/p>\n

\u274c We don\u2019t sell UGC video packs.<\/p>\n

\u2705 We offer a complete service, from strategy to talent selection and representation, ensuring we provide content tailored to what you\u2019re looking for and need.<\/p>\n

Only this way can we guarantee a positive return on your investment.[\/vc_column_text][vc_custom_heading text_color=”accent” text_size=”h3″ uncode_shortcode_id=”824880″ text_color_type=”uncode-palette”]Step 3: Contact a UGC Agency Like Alteraction[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”732262″]At Alteraction, we work with creative agencies and directly with brands. Let\u2019s see if you recognize some of the ones that already have our UGC:[\/vc_column_text][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”185604″][vc_column_inner column_width_percent=”100″ gutter_size=”3″ override_padding=”yes” column_padding=”0″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″ uncode_shortcode_id=”201864″][vc_gallery el_id=”gallery-2083798″ type=”carousel” random=”yes” medias=”4095,4093,4028,4001,3999,3995,3611,3600,2881″ carousel_lg=”4″ carousel_md=”4″ carousel_sm=”2″ gutter_size=”3″ media_items=”media|lightbox|original” carousel_height=”equal” carousel_interval=”3000″ carousel_navspeed=”400″ carousel_loop=”yes” stage_padding=”0″ single_overlay_opacity=”50″ single_overlay_anim=”no” single_text_anim=”no” single_image_anim=”no” single_padding=”2″ single_border=”yes” uncode_shortcode_id=”228233″][\/vc_column_inner][\/vc_row_inner][vc_column_text uncode_shortcode_id=”469229″]All you have to do to schedule our first meeting is fill out the form at the bottom of the page<\/b>. If you\u2019re still unsure whether UGC is what you need\u2026[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”5″ top_padding=”2″ bottom_padding=”2″ overlay_alpha=”50″ equal_height=”yes” gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ content_parallax=”0″ uncode_shortcode_id=”145311″][vc_column column_width_percent=”100″ align_horizontal=”align_center” gutter_size=”3″ back_color=”color-uydo” overlay_alpha=”50″ radius=”hg” shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/3″ uncode_shortcode_id=”171944″ back_color_type=”uncode-palette”][vc_custom_heading uncode_shortcode_id=”210176″ subheading=”Keep in mind that digital advertising, with more and more advertisers, needs new formats that connect with people. Otherwise, your ROI will continue to plummet.”]1[\/vc_custom_heading][\/vc_column][vc_column column_width_percent=”100″ align_horizontal=”align_center” gutter_size=”3″ back_color=”color-uydo” overlay_alpha=”50″ radius=”hg” shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/3″ uncode_shortcode_id=”761946″ back_color_type=”uncode-palette”][vc_custom_heading uncode_shortcode_id=”530362″ subheading=”UGC presents creative content developed by your brand\u2019s own buyer persona. It\u2019s the best kind of advertising because it doesn\u2019t feel like advertising.”]2[\/vc_custom_heading][\/vc_column][vc_column column_width_percent=”100″ align_horizontal=”align_center” gutter_size=”3″ back_color=”color-uydo” overlay_alpha=”50″ radius=”hg” shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/3″ uncode_shortcode_id=”283803″ back_color_type=”uncode-palette”][vc_custom_heading uncode_shortcode_id=”359700″ subheading=”UGC drives sales because it is created as content that genuinely helps the user\u2014whether it\u2019s choosing a product, hiring a service\u2026 whatever your brand and its target audience need.”]3[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row][vc_column column_width_use_pixel=”yes” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″ uncode_shortcode_id=”197729″ column_width_pixel=”860″][vc_column_text uncode_shortcode_id=”106419″]You know the drill\u2014leave your details, and we\u2019ll have an initial chat to see if Alteraction can become your UGC agency.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/1″][vc_empty_space empty_h=”1″][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column column_width_use_pixel=”yes” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″ uncode_shortcode_id=”197729″ column_width_pixel=”860″][vc_column_text uncode_shortcode_id=”133585″]If you\u2019ve made it this far, it\u2019s […]<\/p>\n","protected":false},"author":1,"featured_media":4373,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[43,46],"tags":[],"post_folder":[],"class_list":["post-4815","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en","category-for-brands"],"permalink_manager":null,"_links":{"self":[{"href":"https:\/\/alteraction.es\/en\/wp-json\/wp\/v2\/posts\/4815","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alteraction.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alteraction.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/alteraction.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/alteraction.es\/en\/wp-json\/wp\/v2\/comments?post=4815"}],"version-history":[{"count":0,"href":"https:\/\/alteraction.es\/en\/wp-json\/wp\/v2\/posts\/4815\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alteraction.es\/en\/wp-json\/wp\/v2\/media\/4373"}],"wp:attachment":[{"href":"https:\/\/alteraction.es\/en\/wp-json\/wp\/v2\/media?parent=4815"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alteraction.es\/en\/wp-json\/wp\/v2\/categories?post=4815"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alteraction.es\/en\/wp-json\/wp\/v2\/tags?post=4815"},{"taxonomy":"post_folder","embeddable":true,"href":"https:\/\/alteraction.es\/en\/wp-json\/wp\/v2\/post_folder?post=4815"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}