{"id":5513,"date":"2025-03-07T14:02:03","date_gmt":"2025-03-07T14:02:03","guid":{"rendered":"https:\/\/alteraction.es\/ugc-vs-influencers-main-differences\/"},"modified":"2025-04-15T08:46:50","modified_gmt":"2025-04-15T08:46:50","slug":"ugc-vs-influencers-main-differences","status":"publish","type":"post","link":"https:\/\/alteraction.es\/en\/blog\/ugc-vs-influencers-main-differences\/","title":{"rendered":"UGC vs Influencers: Key Differences"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column column_width_use_pixel=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;197729&#8243; column_width_pixel=&#8221;860&#8243;][vc_column_text uncode_shortcode_id=&#8221;130720&#8243;]What are the main differences between UGC and influencers?<\/p>\n<p>This question leads brand and agency marketers to contact Alteraction.<\/p>\n<p>For more than a decade, it\u2019s been quite common to see part of brands\u2019 marketing budgets allocated to influencer collaborations. After the rise of TikTok, and with the advent of Instagram Reels and YouTube Shorts as competitors, UGC started to gain popularity.[\/vc_column_text][vc_custom_heading text_color=&#8221;accent&#8221; text_size=&#8221;h3&#8243; text_weight=&#8221;600&#8243; uncode_shortcode_id=&#8221;410266&#8243; text_color_type=&#8221;uncode-palette&#8221;]Meaning of UGC[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;997415&#8243;]UGC stands for User Generated Content.<\/p>\n<p>Any content created by a user on the internet that connects to a brand is UGC. Mainly, we are talking about photos and videos on social media and reviews on e-commerce sites.<\/p>\n<p>On Alteraction\u2019s <a href=\"https:\/\/www.instagram.com\/alteraction.agency\/\" target=\"_blank\" rel=\"noopener\">Instagram profile<\/a>, you can see many examples of UGC content for social media If you visit any product page on Amazon, you\u2019ll see that reviews take up a significant portion of the product pages. Remember, this is also UGC.<\/p>\n<p>Although it doesn\u2019t always happen, <b>brands usually pay for this type of content<\/b>. If it\u2019s camouflaged as genuine content created by the person in the video, UGC can work very well in both upper and lower funnel strategies.<\/p>\n<p>Now that we\u2019ve covered the basic concept of UGC, let\u2019s compare it with influencer marketing.[\/vc_column_text][vc_custom_heading text_color=&#8221;accent&#8221; text_size=&#8221;h3&#8243; text_weight=&#8221;600&#8243; uncode_shortcode_id=&#8221;105697&#8243; text_color_type=&#8221;uncode-palette&#8221;]UGC is not influencer marketing[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;203646&#8243;]Here are the 5 main differences between UGC creators and influencers:[\/vc_column_text][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;h4&#8243; text_weight=&#8221;600&#8243; uncode_shortcode_id=&#8221;488677&#8243;]<strong>#1<\/strong> The number of followers doesn\u2019t matter[\/vc_custom_heading][vc_row_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;992504&#8243;][vc_column_text uncode_shortcode_id=&#8221;211122&#8243;]With an influencer collaboration, you aim to reach the influencer\u2019s audience. This only makes sense if your buyer persona is part of that audience and if you know the influencer has a certain level of engagement with their community.<\/p>\n<p style=\"padding-left: 40px;\">\ud83d\udc49 With UGC, the number of followers of the person creating the content doesn\u2019t matter. Usually, you would post it on your profile or promote it as an ad from the creator\u2019s profile, but ensuring the click leads directly to your website.<\/p>\n<p>In summary, with UGC, only the quality of the content created matters. If the creator resembles your brand\u2019s buyer persona, that\u2019s great, but remember, their followers are irrelevant because we don\u2019t want to reach their audience.[\/vc_column_text][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;h4&#8243; text_weight=&#8221;600&#8243; uncode_shortcode_id=&#8221;194631&#8243;]<strong>#2<\/strong> The cost is related to content scalability[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;886509&#8243;]Collaborations with influencers are not exactly cheap. Professional UGC content (like the one we create at Alteraction) is more affordable and, as a result, it\u2019s easier to scale your social media with it.<\/p>\n<p>For example, an influencer with 300K followers might charge you \u20ac5,000 for 1 Instagram post and 1 story, allowing you to run paid ads for the month.<\/p>\n<p style=\"padding-left: 40px;\">\ud83d\udc49 What if we move the same budget to UGC? With \u20ac5,000, you can create 8 high-quality UGC videos with different creators, saving around \u20ac2,000 for various paid campaign scenarios.<\/p>\n<p>As you can see, if your goal is to maximize your social media ROI, UGC is a better option than influencer content.[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; border_color=&#8221;accent&#8221; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;138095&#8243; css=&#8221;.vc_custom_1743770496180{border-left-width: 0px !important;}&#8221; 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heading_semantic=&#8221;h3&#8243; text_size=&#8221;h4&#8243; text_weight=&#8221;600&#8243; uncode_shortcode_id=&#8221;122287&#8243;]<strong>#3<\/strong> You have more control over the content[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;437950&#8243;]Good luck if you want an influencer to meet all the requirements you\u2019ve outlined in the brief.<\/p>\n<p>In fact, one of the advantages of influencer marketing is leveraging each profile\u2019s communication and persuasion skills with their audience. In other words, giving the influencer freedom to create and say what they want, within certain boundaries.<\/p>\n<p style=\"padding-left: 40px;\">\ud83d\udc49 If you\u2019re looking for more control over the content because you don\u2019t want to reach the influencer\u2019s audience, switch to Alteraction\u2019s UGC:<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>We send you a list of creator profiles for you to select the ones you like the most.<\/li>\n<li>After our internal review of the created content, you provide feedback and we apply it.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>As you can see, you can choose to have full control over the user-generated content creation, or let us handle it with minimal reviews from your team.[\/vc_column_text][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;h4&#8243; text_weight=&#8221;600&#8243; uncode_shortcode_id=&#8221;143070&#8243;]<strong>#4<\/strong> Content longevity[\/vc_custom_heading][vc_row_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;992504&#8243;][vc_column_text uncode_shortcode_id=&#8221;430460&#8243;]Influencer collaborations tend to be one-off and you can\u2019t reuse the content or repurpose it for paid campaigns.<\/p>\n<p>For example, if you decide to push paid ads for influencer content and the metrics are doing well, you might want to continue the investment in the next month, right?<\/p>\n<p>Well, you\u2019d have to pay the influencer a new fee. And this renegotiation could make it no longer worth extending the paid campaign.<\/p>\n<p style=\"padding-left: 40px;\">\ud83d\udc49 With UGC, negotiations are much more flexible.<\/p>\n<p>In the contract, we can negotiate the duration of content usage, whether for organic or paid campaigns. If you want to extend it, we can do so at very affordable costs.<\/p>\n<p>In other words, UGC allows you to cut investment when the campaign\u2019s performance starts declining, not when your budget dictates it because the influencer charges an unaffordable fee. For paid performance marketers, this is incredibly valuable.[\/vc_column_text][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;h4&#8243; text_weight=&#8221;600&#8243; uncode_shortcode_id=&#8221;682099&#8243;]<strong>#5<\/strong> Variety of formats[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;221902&#8243;]Influencer marketing offers many possibilities at the budget level. That\u2019s why terms like nano or micro-influencers have appeared.<\/p>\n<p>However, it\u2019s less capable of offering a variety of content formats. Some influencers specialize in photography, but unless your brand is heavily linked to static image formats, you\u2019ll usually ask them for a video.<\/p>\n<p>With UGC, formats are more varied.<\/p>\n<ul>\n<li>In one collaboration, you can request a video as the main content and pay an extra fee if you want the creator to include some photos.<\/li>\n<li>Within each format, we can request multiple variations to feed Meta or TikTok\u2019s paid campaigns. With an influencer, you get one final video, and you can\u2019t test anything.<\/li>\n<li>A very popular format is the review, with or without product photos. Brands with e-commerce or Amazon presence use these to improve their conversion chances.<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; border_color=&#8221;accent&#8221; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;138095&#8243; css=&#8221;.vc_custom_1743770496180{border-left-width: 0px !important;}&#8221; 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uncode_shortcode_id=&#8221;681968&#8243;]Now you know the main differences between influencers and UGC.<\/p>\n<p>You understand what each type of collaboration can offer, and that Alteraction is a great option if you want to allocate part of your budget to UGC.<\/p>\n<p>Remember that influencers and UGC creators can coexist in the same digital strategy. In fact, they can complement each other very well or target different points in the funnel.<\/p>\n<p>Do you want to talk more about all of this?<\/p>\n<p>Fill out the form at the end of this page \ud83d\ude80[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][vc_empty_space empty_h=&#8221;1&#8243;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column column_width_use_pixel=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;197729&#8243; column_width_pixel=&#8221;860&#8243;][vc_column_text uncode_shortcode_id=&#8221;130720&#8243;]What are the main differences between UGC [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5510,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[43,46],"tags":[],"post_folder":[],"class_list":["post-5513","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en","category-for-brands"],"_links":{"self":[{"href":"https:\/\/alteraction.es\/en\/wp-json\/wp\/v2\/posts\/5513","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alteraction.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alteraction.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/alteraction.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/alteraction.es\/en\/wp-json\/wp\/v2\/comments?post=5513"}],"version-history":[{"count":0,"href":"https:\/\/alteraction.es\/en\/wp-json\/wp\/v2\/posts\/5513\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alteraction.es\/en\/wp-json\/wp\/v2\/media\/5510"}],"wp:attachment":[{"href":"https:\/\/alteraction.es\/en\/wp-json\/wp\/v2\/media?parent=5513"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alteraction.es\/en\/wp-json\/wp\/v2\/categories?post=5513"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alteraction.es\/en\/wp-json\/wp\/v2\/tags?post=5513"},{"taxonomy":"post_folder","embeddable":true,"href":"https:\/\/alteraction.es\/en\/wp-json\/wp\/v2\/post_folder?post=5513"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}