If you’ve made it this far, it’s because you want to incorporate UGC (User Generated Content) into your digital strategy. A specialized UGC agency is more than just a “UGC video platform” and we’re here to explain why you need one, not the other.

Step 1: Understand the UGC Market in Spain

There are already many well-known brands using UGC in Spain across every sector you can imagine.

Zalando, H&M, and others constantly use it on their social media (here’s an example), Ikea uses it to drive sales by showcasing real product use on their website (another example), and even the Guggenheim has a #myguggenheimbilbao section with visitor photos.

In short, UGC isn’t something new making its way into Spain.

In fact, if TikTok has seen massive growth over the years, it’s due to the UGC experience it offers: no more brands constantly talking about their products, now it’s time for people to talk about the products they love, indirectly promoting the brand.

Do All Types of UGC Work in Spain?

No, and here’s why, with an example: imagine someone you know recommends a restaurant and talks about their great experience. If you knew that person was getting a commission from the restaurant, their recommendation would obviously hold less value. Much less value.

When a UGC platform sells you video packs, it’s likely the same thing happens.

If the content hasn’t been thoughtfully planned by the team and the person creating it, the end user will clearly recognize the brand’s commercial intent. “They’re trying to sell me something again,” they think, and keep scrolling.

When UGC loses its native content feel, the associated metrics (both in digital advertising and ecommerce) perform worse.

Step 2: Don’t Buy Video Packs from UGC Platforms

For UGC to be effective, it must be created by the buyer personas of each brand. That is, by the profiles that represent the majority of the brand’s revenue. Can you imagine if Airbnb created UGC with 100% backpacker profiles or 100% luxury profiles? Since these profiles don’t align with the brand’s buyer personas, the content wouldn’t work. This is what we aim to avoid at Alteraction, our agency specialized in UGC. That’s why…

❌ We don’t sell UGC video packs.

✅ We offer a complete service, from strategy to talent selection and representation, ensuring we provide content tailored to what you’re looking for and need.

Only this way can we guarantee a positive return on your investment.

Step 3: Contact a UGC Agency Like Alteraction

At Alteraction, we work with creative agencies and directly with brands. Let’s see if you recognize some of the ones that already have our UGC:

All you have to do to schedule our first meeting is fill out the form at the bottom of the page. If you’re still unsure whether UGC is what you need…

1

Keep in mind that digital advertising, with more and more advertisers, needs new formats that connect with people. Otherwise, your ROI will continue to plummet.

2

UGC presents creative content developed by your brand’s own buyer persona. It’s the best kind of advertising because it doesn’t feel like advertising.

3

UGC drives sales because it is created as content that genuinely helps the user—whether it’s choosing a product, hiring a service… whatever your brand and its target audience need.

You know the drill—leave your details, and we’ll have an initial chat to see if Alteraction can become your UGC agency.