Do you own a brand?
Boost your strategy with genuine and effective content.
In a world saturated with messages,standing out requires more than just creativity:you need authenticity.
We work hand in hand with marketing teams like yours to create UGC that genuinely connects with your audience and strengthens your digital strategy.
Transform your results.
Integrate UGC into your strategy today to maximize conversions. Turn user authenticity into real sales, shorten the path to purchase, and leverage the power of social proof to drive measurable ROI.
-50%CPC
COST PER CLICK REDUCTION
Algorithms favor content that users watch. Using UGC in your paid campaigns decreases the Cost Per Click by up to 50%. More reach, less budget.
Source: Bazaarvoice UGC Index.
4xHIGHERCTR
CLICK-THROUGH RATE
UGC-based ads generate 4x higher click-through rates compared to traditional brand assets. Stop the scroll, start the traffic.
Source: Influee UGC Performance Report.
+35% RETENTION
WATCH TIME
UGC videos hold user attention 35% longer than professional brand videos. Keep them watching to keep them listening.
Source: Taggbox UGC Benchmark Report
Much more than content.Campaigns that convert.
At Alteraction, we don’t just create high-impact UGC—we also design and activate conversion-driven campaigns to ensure that content goes further and generates real results. Our team of media buying and performance marketing experts helps you maximize the ROI of every asset by adapting UGC pieces to key platforms and audiences. From campaigns on Meta, TikTok, or YouTube, to tailored strategies focused on traffic, leads, or sales: we integrate creativity and conversion into a seamless workflow.
From connectionto conversion.
This is how a fragrance brandwent further: new target,authentic content, and measurable results.
This is how a fragrance brand went further: new target, authentic content, and measurable results.
Scroll-stopping visualsand clear calls to actionto drive traffic and boost recall.
Scroll-stopping visualsand clear calls to actionto drive traffic and boost recall.
Objective achieved
Over 4 million total views
The campaign exceeded expectations, generating 4,020,325 views in the Primor and Druni activations, surpassing the initial goal of 3.5 million views. This strong performance reflects a successful boost in awareness for Elie Saab’s first male fragrance.
Key to success
Diverse creators and tailored messages
A strategy with 11 creators made it possible to reach men and women aged 25 to 40, combining diverse styles—from emotional stories to product reviews—to test different approaches with a single goal: increasing brand awareness and maximizing connection across all platforms.
Performance highlights
The campaign achieved over 4M views and 35,283 clicks, with 52,380 six-second views that reinforced product recall. With a €3,500 investment, it delivered a CPC of €0.09 and a CTR of 0.87%, outperforming TikTok benchmarks for traffic objectives.
IdentityFusion
When your audience sees themselvesreflected in your content.
When the content is led by someone who speaks, dresses, and behaves like your audience, what we call identity fusion occurs. The emotional impact is immediate: the brand feels close, authentic, and relevant. That identification builds trust, and trust drives conversion.
At Alteraction, we don’t just create UGC. We create real connection. We select profiles that not only resemble your ideal customer but also represent them in tone, style, environment, and routine. Because when a brand speaks the same language as its audience, the result goes far beyond engagement.
Global reach, local impact.
Through our global network, we drive UGC campaigns that create real impactin every market, adapting to local nuances while keeping a global vision.
Why your brand needs UGC?
Authenticity.
UGC confers authenticity and credibility. By sharing user-generated content, brands show a real and genuine perspective of their products or services.
Interaction.
The UGC encourages the active participation of followers and customers in social networks. By allowing users to contribute their own content, a sense of belonging and community around the brand is generated.
Reach.
When users generate content and share it on their own social networks, we amplify your brand's reach. UGC allows you to reach a wider and potentially new audience through the power of word of mouth and personal recommendations.
Variety.
UGC can be very diverse in terms of formats and topics. Our creators can create images, videos, reviews, testimonials, tutorials and much more. This variety of content helps maintain audience interest and provides different perspectives on the brand or product.
Savings.
By leveraging user-generated content, brands can reduce the costs associated with creating their own content. Instead of having to constantly produce new material, at Alteraction we will produce UGC to enrich your brand's social media presence.
Influence.
UGC can influence consumers' purchasing decisions. When users see other satisfied customers using and recommending products or services on social networks, it builds trust and increases the likelihood that they will make a favorable decision.
There’s more.Lower costs, more content.
Are you still investing in just one or two photo shoots a year for all your content?
Forget about using the same faces and settings for months.
It’s time to changethe rules of the game.
The possibilities are endless: from creators who perfectly reflect your buyer persona, to faceless content focused on the product, to pieces featuring trusted endorsers. You choose how to best connect with your audience.
UGC LOOKALIKE
UGC FACELESS
UGC PRESCRIBER
UGC INSIDER
With Alteraction, you’ll have a constant stream of fresh,native content tailored to every channel and season.
We answer your questions about Alteraction.
At Alteraction, we select creators from around the world who not only excel at content creation but also share your brand’s values and connect with your audience. We make sure every collaborator is the perfect ambassador for your project, whether it’s a local or global brand.
Every piece of content goes through a rigorous review process. We prepare a creative briefing, closely follow trends, and above all, we don’t deliver the content until it meets the quality standards that define us.
No. At Alteraction, we don’t rely on freelance search platforms. We carefully handpick creators ourselves through our global network and expertise, ensuring we find the most suitable talents for your project.
We ensure that UGC is strategically integrated, complementing your current campaigns and maximizing impact. From selecting creators to implementing content across social media and other platforms, everything is always aligned with your marketing objectives.
Of course! At Alteraction, we believe in collaboration. We involve our clients at every stage of the process, from creating the briefing to reviewing the final content, to ensure everything aligns with your vision and expectations.
We measure success through a combination of key metrics: reach, engagement, conversion, and consumer sentiment. In addition, we provide detailed reports so you can see the real impact of each campaign on your audience.
We work with both local and global brands, across all sectors. Whether your business is focused on a regional or international market, we adapt our UGC strategies to ensure your message resonates authentically with the right audience.
The timeline may vary depending on the scope of the project, but in general, our UGC projects usually take between 4 and 8 weeks from planning to final delivery. We make sure to optimize timelines to deliver fast results without compromising quality.
It’s very simple. You just have to contact us, and we’ll take care of everything. Our team will guide you step by step, understanding your needs and designing a personalized UGC strategy tailored to your goals and brand.