How to be a content creator.

If you want to be a content creator and have brands pay for your posts on social media and other channels, it’s important to understand what UGC (User Generated Content) is. In this article, we’ll explain how you can start monetizing your posts.

And why would you trust our advice? Because at Alteraction, we specialize in UGC, meaning we connect brands with content creators. If you want to be part of the club and become a content creator who’s valuable to the audience of the brands you love, keep reading.

UGC (reminder: User Generated Content) refers to content created by people like you and me for brands that they are potential buyers of.

We’re not talking about ad spots or collaborations with influencers, we’re talking about photos and videos you can take without much complication. Value-driven content created by regular people, no matter your gender or age, it doesn’t matter. You don’t need to have legions of followers on social media or film with the most expensive phone on the market.

👉 An example that will make everything clear: imagine you’ve bought some expensive running shoes, they give you great results, and you want to share your experience on social media. You upload a video, someone interested in the same shoes finds it useful, and they also buy them. This is pure and simple UGC.

Obviously, brands can’t always wait for people to be talking about their products and services. That’s why they pay people who are passionate about their products to create content talking about their shoes, software, shakes, t-shirts, etc.

Now that you know what it’s all about, let’s go over 3 basics to become a UGC creator:

1. 1. 1. You need to be able to create valuable content for the brand and its target audience: we’re talking about high-quality photos or videos (whatever is requested in the brief) that showcase the product and include a believable storytelling.
      2. You need to know what type of brands you’re offering your services to: to put it simply, you can’t create a good video talking about a coffee brand if you don’t even like coffee. At Alteraction, we always connect our content creators with brands they feel a genuine affinity for. This way, the final pieces come across as credible.
      3. UGC creation needs to be professionalized: if you take it seriously, you can scale content creation from gifting (creating content in exchange for products) to the gifting + fee format. But to achieve this, you must be persistent, meet the deadlines set by the brand/agency, accept feedback, and go through the learning period.

Do you think you meet the 3 previous points?

👉 On this page, you can fill out a form, and our expert in creator scouting will review your application. You don’t need previous work as a UGC creator, although experience is always a plus.

Make sure your social media has good examples of valuable content (you can simulate UGC collaborations even if they aren’t real), and maybe soon we’ll be collaborating together for a brand. Hopefully!

By the way, follow us on Instagram or TikTok because we’ll have some big news for you very soon.